The Soul in the Computer

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The Soul in the Computer : The Story of a Corporate Revolutionary

by Barbara Waugh, Margot Silk Forrest (Contributor), Joel S. Birnbaum
Inner Ocean Publishing (2000)

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Terms of Engagement


Terms of Engagement: Changing the Way We Change Organizations

Richard Axelrod (Berrett-Koehler, 2000)


Dick Axelrod has identified the principles that many of the best group processes share. He presents an "engagement paradigm" that can spark creativity and create capacity for change. Dick is one of the most experienced and respected consultants and practitioners of organization change work and this book is a rich source of learning from his experience.

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The Cluetrain Manifesto


The Cluetrain Manifesto: the end of business as usual

Christopher Locke, Rick Levine, Doc Searls, David Weinberger (Perseus Press, 2000)


"Markets are conversations." That's the first of 95 theses and provides plenty to think about even if you never get to #2 (though #21: "Companies need to lighten up and take themselves less seriously. They need to get a sense of humor." is another favorite).We think conversation is a core business process and Doc Searls has had a big influence on how we think about supporting conversation online.

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Conversation


Conversation: How Talk Can Change Our Lives

Theodore Zeldin (Hidden Spring, 2000)


"Conversation is not just about conveying information or sharing emotions, not just a way of putting ideas into people's heads. Conversation is a meeting of minds with different memories and habits. When minds meet, they don't just exchange facts: they transform them, engage in new trains of thought. Conversation doesn't just reshuffle the cards: it creates new cards. That's the part that interests me."
- Theodore Zeldin


Me too!

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