Making Stories:
A Practical Guide for Organizational Leaders and Human Resource Specialists

By Terrence Gargiulo

"Stories are fundamental to the way we learn and communicate. They are the most efficient way of storing, retrieving, and conveying information. Since story hearing requires active participation by the listener, stories are the most profoundly social form of human interaction and communication.

Today, more than ever, market pressures force organizations to constantly change and adapt. It is tempting to believe that the tools of technology can meet today’s market challenges head on. But unless an organization can communicate and learn there is very little that technology can do. Leaders need processes and strategies to get an accurate read on their company and to communicate visions and missions to employees."

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